Does your income match your effort?

Or does it feel “stuck?”

Many people experience a plateau in their earning potential — even when they’re working harder than ever.

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Guess what?

It’s not your intelligence, or your skills, or even your boss.

Your income may be stagnating because of ….

In addition to all of the great stuff your brain does, sometimes it’s kind of a hindrance.

This is partly because brains just love automation. Thinking takes a lot of energy — the energy that you might otherwise be spending hunting for food, or fending off predators.

(I know you probably shop at a grocery store. Our brains just haven’t caught up to that fact.)

Your brain is conservative with it’s energy use, because it was necessary for survival hundreds of years ago. Instead of using conscious thinking processes, you have automatic patterns and habits.

How Automatic Thinking Impacts Your Financial Success

There’s a little part of your brain that actually predicts how much you will earn in the future. It’s called the “frontostriatal pathway.” It’s fortune-telling powers arise, because it relies on all of the information from your past.

(Often, your past does determine your future.)

Here’s why:

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The frontostriatal pathway holds onto your “hidden self-image,” or, your nonsconsious identity. This hidden self-image drives behavior, more strongly than your conscious decisions and desires.

For example, people who win large sums of money in the lottery are very likely to be broke again, after a short amount of time. Increasing their wealth overnight without first shifting their identities caused most lottery winners to return to their pre-lottery states.

It’s not because the winners aren’t smart, or don’t have skills.

ALSO SEE: Quickly break free from the self-doubt, fear, procrastination and lack of confidence that is holding you back from achieving greater financial success and freedom.

It’s because there’s a financial set point in the brain.

Your set point is your comfort zone. It’s an accumulation of data from your past, that your brain uses to predict (and drive you towards) a certain income level. If you’ve been earning the same amount for the last ten years, that income level is part of your hidden self image. If you try earning more, and breaking out of your comfort zone, a little alarm will go off in your brain.

Your Brain and Big Change

You have a teeny brain area called the hypothalamus, and it’s big on maintaining homeostasis.

It functions kinda like a thermostat.

When your hypothalamus senses a big change, it immediately wants to get back to the set point.It influences your thoughts, emotions, and behaviors, to get you back into your comfort zone. The more your frontostriatal pathway enforces a belief, the more it sets in with your hidden self-image.

Perhaps you have a conscious idea of the income that you want to be earning. If it’s a lot more than what you have been earning, you’re competing with a strong, unconscious self-image.

It’s in the background, subtly causing you to maintain whatever level of financial achievement you’ve conditioned your brain to expect.

The latest research shows that any change in the brain is interpreted as stressful — regardless of whether it’s a good change or bad change. Any big change activates the fear center, your “amygdala.”

When that little guy lights up, it makes you do one of three things: freeze, fight the change, or run away.

How To Overcome Your Set Point

If you want to make a change in your life, you have to get your frontostriatal pathway on board. When your nonconscious self-image matches your conscious image and desires, you will start earning what you desire.

Rather than trying big changes, research suggests that small changes in your thoughts or behaviors won’t activate your amygdala.

Visualization is a fantastic small change to make in your thinking. If you imagine yourself after you achieved the success you want, you activate the nucleus accumbens and insula. These are the motivation centers in the brain — they get you excited to take action on reaching your goals

Want To Try a Little Thought Exericse?

Imagine: You’re sitting in a cafe, in Hollywood.

A famous producer comes up to you, and introduces himself. He then tells you that he’s producing a new Hollywood movie. He saw you from across the room, and thinks you’d be perfect for a role.

If you like the script, and are willing to be in the movie, he’ll pay you $5,000,000.

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Would you be excited? Shocked? Maybe even a little scared?

Let’s assume you agree to accept the challenge, after some tests and discussions. You agree to do your very best to play the role, then you sing the contract and take your script.

What do you do first?

If you really want to nail the part, and have people believe you when you play the part, would you practice reading, acting and imagining the role? With practice, in your mind and through your behavior, you would start to integrate the role. The more familiar the role becomes, the more you become the role.

This is exactly what happens when you try to integrate any new role into your brain.

When you’re working with your self image, and you ad knowledge, skills, and ability, your goal and vision become one. Your frontostriatal pathway has new image integrated with old one.

You have changed from the inside out.

Do This For The Next 5-7 Days…

To get started activating the part of your brain that manages your self-image, try this trick:

Sit quietly for 5 minutes and see yourself already achieving the financial goals you have for yourself.

See it in your minds eye — role play with yourself and ask yourself questions.

What are you wearing? Who are you with? What are you feeling? And doing?

What is the entire emotion that you’re experiencing?

The more detailed you are, the more easily you can retrain your unconscious self image of yourself

Practice is really the art of repeating something until it feels normal. Just like riding bike, or learning the alphabet. Learning how to become the script requires focused attention and spaced repetition so it really sinks in. So does creating the new self image you want.

Was this helpful?

If you like brain science, and you want to learn more tips and tricks for achieving financial success, we have a webinar for you! Learn to shatter your financial success and earn what you’re capable of earning, by joining 6 world renowned experts this Saturday for our world famous (and FREE!) Brain-a-Thon. We’ll teach how to change old self image, and get rid of limiting beliefs and even fears that are holding you back from achieving your potential. Click here to register for Free

Thoughts? Comments? Tell us below!



Sometimes losing weight can seem really tough, right?

(And keeping it off is another huge challenge!)

Extreme times, extreme measures…

Does that resonate with your weight loss journey at all?

Have you gone sugar free, meat free, fat free, juice cleanses (food free??) …

Or eaten so many unseasoned chicken breasts, even the thought of that flavorless meat makes you gag a little?

Maybe you tried zumba, spin class, hot yoga, bootcamp…?

Sometime it seems like losing weight is inherently difficult and miserable.

What do you do when diet and exercise don’t work? Discover the answer in our next free webinar hosted with JJ Virgin, Marc David, Ari Whitten and more. Register here 

There Has To Be Another Way…

What if weight loss didn’t have to be a struggle?

(Hint: It doesn’t!)

There’s sort of a vicious circle with dieting and guilt/shame, or other negative feelings.

It’s almost like the more we all obsess about “dieting,” the more weight we all gain!

Here are some scary statistics to prove it:

CLEARLY something is missing.

People spend BILLIONS of dollars a year trying to solve the same problem, but it just keeps getting bigger and bigger.

(…pun intended).

Despite several new “breakthroughs” and “miracle formulas,” the only thing dwindling is people’s savings. Sure diets, exercise regimes, and group weight loss programs can work temporarily. But sadly, most people gain the weight back.

Now, before I tell you how you can break that pattern, let’s address why it’s a problem.

A few things happen on the inside when you start “dieting”:

1. Your body has a fat “set point” — that’s the weight range your body is comfortable with.

When you deviate from that (either by gaining or losing weight), a little alarm goes off in your brain. This alarm makes your body start to push you back to your set point, by slowing your metabolism or increasing your appetite. So, when you lose weight fast, it doesn’t give your body much time to adjust.

Changing your set point is a long, drawn out process that occurs slowly.

The good news?

It also lasts much longer!

If you can sustain your weight loss instead of yo-yoing several times throughout the year, you’re much less likely to gain it all back.

2. Dieting is stressful. Stress makes you more likely to overeat.

Neuroscientist Sandra Aamodt shed all sorts of light on this one recently, in a Ted Talk and in her new book. It makes sense if you think about it.

Most diets have fairly strict parameters, so following a diet is a lot of work in itself. And not only that, but controlling your cravings and impulses is tough, especially when you try to make a drastic change in your eating behaviors.

Most people who overeat admit to “emotional eating” — when life gets tough, Ben and Jerry are always there! Ironically, the stress of dieting can often trigger emotional eating. Plus, it can impact your social life.

Have you ever turned down an invitation to dinner with friends, in lieu of a big bowl of diet food?

(Pizza may not be the healthiest food, but I’m pretty sure isolation isn’t great for you either.)

Many people get through a few days or even a few weeks of dieting.

Then they have a “what the hell” moment.

That’s when you’re tired, or hungry, and really low on willpower. Even though you know you’re on a diet, you reach for the ice cream. “Oh, what the hell.”

Some people never recover from that moment, and the diet ends.

3. You’re Ironically Drawn To The Forbidden Fruit

Have you ever had someone tell you: “Don’t think about a pink elephant”?

It’s all you can think about, right?

When you try not to think about a particular topic, it just doesn’t work.

It’s called the “ironic process theory.”

Let’s apply this to dieting.

You decide to eliminate junk food completely.

Suddenly, all you can think about is a warm, gooey brownie smothered in vanilla ice cream.

Your favorite bakery is about 20 steps from your office…

It would take you about 2 minutes to get there…

And this keeps happening every time you remember your diet, and the foods that are “off-limits.”

Ok, So What’s The Alternative To Dieting?

Here’s a clue: it’s not about restrictive diets or exercise.

It may sound cliche, but a lasting change begins on the inside.

Sandra Aamodt, amongst others, recommends “mindful eating.

Basically, that means being aware of your body and what you put into it.

Enjoy your food, enjoy your body, enjoy what you can do.

Your body is kinda like a machine.

It’s a lot more complex, yes.

But just like a machine, your “output” depends heavily on what you put in.

If you’re bigger than you would like, you put too much in.

If you’re an ok size, but you have too much fat/not enough muscle, you didn’t put the right things in.

Your body can only work with what it’s given.

If you only give it grilled cheese sandwiches and apple juice, you probably shouldn’t expect high performance that day.

What if instead you gave it leafy greens, topped with carrots, chicken, and some avocado?

Yep you guessed it:

You would feel, and perform at a higher level.

When you get used to eating poorly, you also get used to the way your body responds.

After weeks of eating fast food sandwiches, the 2pm drowsiness is just your “normal.”

Do you feel as energized and productive as you would like?

What To Do Next:

For the next week, pay close attention to your body.

Do you feel tired? Do you feel your productivity or focus declining at certain times?

Try to connect the feeling to what you’re eating. Notice how you feel after every meal.

Everything we put in our body helps us, or hurts us to some degree.

If you put in 80% healthy, 20% junk, you’re on a great track.

Your body probably gives you little trouble, and you function pretty well.

If you put in 30% healthy, and 70% junk, that’s how you’ll perform.

Decide to love your body, and respect it for everything it enables you to do.

Accept where you are, and visualize where you want to be.

When you ditch the negativity about your body, you’ll start treating it better.

Start thinking of food as the fuel that helps you achieve your goals in life.

A Crazy Thing Happens When You Stop To Notice…

Somehow, healthy choices become easier to make!

This happens because awareness gives you choice.

Instead of automatically stuffing something convenient in your mouth, you’re taking a moment to think.

“Is this really something I want to be eating?” You can start asking yourself.

That one tiny moment gives you a surprising amount control over what you eat, usually leading to better decisions.

When a bunch of little healthy decisions start to accumulate, you’ll start noticing results!

The mindful eating trend is on the rise, because it seems to work!

Many people have noticed a difference after a few weeks or months, without deliberately changing their habits, or spending hours at the gym.

If you’re fully present during all of your food choices, you’re just more likely to make better ones.

We don’t realize how many of our choices are made at the non-conscious level.

Grabbing a coke at 2pm is just a habit. Ordering Chinese takeout during the week becomes another go-to habit.

Most mindful eaters report big reductions in how much junk food they eat, just from the one small change of paying more attention!

Humans are pretty intuitive when it comes to our nutrition.

We have a sense for what our bodies need, and when we’re just indulging.

Want some more evidence this isn’t totally nuts?

Oprah swears by a “mindfulness” approach to weight loss and fitness too.

Harvard Medical School has even looked into the idea.

Pretty Simple, Right?

Is this sounding too good to be true?

“All I have to do is pay attention to what I eat, and I’ll eat better and lose weight?”

The answer is: most likely.

Everyone’s body is different. Our metabolisms are different, our activity levels, our food sources, etc.

The goal with mindful eating is to connect the body and mind.

Your body sends you all sorts of signals, you just need to start listening, and stop judging.

Accept that you have cravings, maybe try to ascertain why they’re coming up. You don’t have to give in to them instantly, nor do you have to beat yourself up over them.

Mindful eating won’t get you results if you continue eating poorly. The idea is to listen to your body and take care of it, by feeding it the right nutrients, and minimizing unnecessary stress.

For an easy guide to make a healthy meal (regardless of what lifestyle diet you may follow), click here!

Remember: love your body, and it will take care of you. The best thing you can do to reach your weight loss goals is to give your body more attention, and enjoy the process!

As philosopher Albert Schweitzer said,

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”

Do you like learning this sort of information? If you’re curious about the latest neurological discoveries that unlock the secret to losing the weight you hate, join us for a free webinar. We’ll be talking to 4 experts on health and nutrition, psychology, and neuroscience, about what works and what doesn’t.

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